Summiting Mt Toubkal in Morocco was the first of 7 challenges I had set myself as part of an initiative I am driving to promote a healthy and active lifestyle in the region. Aptly named ‘The Arab Pulse’ campaign, my mission is comprised of a series of trials that include summiting the highest mountain in the Arab world – Mt. Toubkal and participating in marathons and triathlons in an array of different Arab countries.